18 Blogging Tools Every Marketer Needs

18 Blogging Tools Every Marketer Needs

If you’re blogging for your business, then you will want to know the right tools to help you with organization, research, inspiration, development, images, and promotion. In this post, we’re going to look at 18 blogging tools every marketer needs in their arsenal.

Organization Tools

A successful blogging strategy starts with an organized one.

1. Trello

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Trello allows you to use cards and lists to organize your blogging tasks. You can create cards for each blog post and lists to move blog posts from the idea stage to the analytics stage. You can assign blog posts to specific people, create a checklist of action items, attach files, and comment back and forth within each card.

2. CoSchedule

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CoSchedule is a blog editorial calendar that you can use to manage blogging tasks within WordPress or on the CoSchedule website. In addition to assigning blog posts to specific people, creating a checklist of action items, attaching files, and commenting back and forth, you can also use CoSchedule to schedule social media promotion of a post once it is published.

Content Research

One way to ensure that you will have a successful blog post is to research the blog posts that have been successful in your industry. These tools will help you with that research.

3. BuzzSumo

BuzzSumo allows you to find the most socially shared blog posts on specific topics or on specific domains. This tool will give you insights into the best headline formulas and places to publish if your goal is to create a viral post on social media. You can also use this tool to find the influencers who are most likely to tweet your blog posts by looking at who tweeted the most popular posts on related topics.

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4. MozBar

MozBar allows you to look through the top search results for a particular keyword to see the number of links to each piece of content. This tool will give you insights into the best headline formulas and places to publish if your goal is to get a lot of SEO benefits (and links) from your blog posts.

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Keyword Research

Speaking of SEO benefits, here are some tools you can use to research the best keywords to optimize your blog posts.

5. Google AdWords Keyword Planner

Have a great topic idea in mind? Use Google AdWords Keyword Planner to research the keywords you think would be great for your post to determine their search volume and get some related keyword suggestions that might be better.

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6. SEMrush

If you have the link to a great blog post on a topic you plan to write about, you can use SEMrush to analyze that blog post to find the keywords for which it is optimized.

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Topic Generators

Now that you have great keywords and topic ideas, all you need is a great headline. Here are some topic generator tools that will help you create winning headline formulas.

7. Portent’s Content Idea Generator

Enter your keyword into Portent’s Content Idea Generator to get headline suggestions as well as some great tips on creating a valuable piece of content. Keep refreshing until you find a headline you like!

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8. HubSpot’s Blog Topic Generator

Enter up to three keywords into HubSpot’s Blog Topic Generator to five suggested headlines. If you scroll down below the five suggestions, you can fill in some information to get hundreds more for free delivered to your inbox.

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Grammar Editors

Once you have written your blog post, you will want to check it for errors. These two tools will help you get the best results when you don’t have a human editor at your disposal.

9. Grammarly

Grammarly goes beyond your standard word processor grammar and spelling checks. It also helps you with sentence structure and style. Think of it as a grammar editor + teacher, rolled into one, that helps you improve your writing.

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10. Microsoft Word

Of course, Grammarly still doesn’t catch everything. Copy and paste your blog post into Microsoft Word (or its alternatives) to fix a few more simple errors.

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Image Tools

In addition to your text, you need visual content in the form of images to help break up the text, give people something to share, and help with search optimization. Here are some image tools that will help you get the best visual content for your blog posts.

11. Canva

Canva allows you to create unique images for your blog posts using their simple (and free) online editor. You could even use it to create custom cover photos that promote your latest blog post on your social profiles.

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12. Jing

If screenshots add value to your content, use Jing, TechSmith’s free screenshot capture program. It allows you to capture specific areas of your screen and annotate them to add more value to your blog images.

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13. Piktochart

Infographics can help increase the chances that your blog post will be shared. Piktochart allows you to choose from hundreds of templates and create professional infographics without design skills or expensive software.

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14. BigStockPhoto

If you’re not interested in creating your own images, you can use stock photography instead. BigStockPhoto offers thousands of images to choose from, along with stock video footage as well.

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Promotion Tools

Once you have published your blog post, you will want to promote it for maximum results. Here are some tools that will make promotion of your blog content simple.


IFTTT (If This Then That) allows you to take your blog’s RSS feed and connect it to other applications and social networks to automatically promote your blog post when it goes live. For example, you can have your latest blog post automatically published to your Twitter account, Facebook page, Facebook groups, LinkedIn, Reddit, Delicious, Blogger, Tumblr, and many other networks.

You can also have IFTTT automatically sent your latest blog post to Buffer so that Buffer can publish it to your Twitter, Facebook, LinkedIn, and Google+ profiles, groups, and pages.

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16. GetResponse

Several email marketing services have an RSS to email feature that allows you to have your latest blog post emailed to your mailing list. GetResponse is one of those services. Just choose an email template and your latest blog post will automatically be formatted to it and sent to your email subscribers.

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Analytics Tools

In order to determine the success of your blog posts, you will want to analyze them. Here are two free tools that you are likely already using.

17. Google Analytics

There are two ways to measure your blog post success in Google Analytics. For blog posts published on your own website, you can visit the All Pages report to see which blog posts get the most visitors and  related data about your visitors’ behavior on those blog posts. You can also visit the Landing Pages report to see which blog posts attract visitors who complete the most goal conversions.

For blog posts published elsewhere, you can visit the Source / Medium report to see which offsite blog posts drive the most traffic to your website and related data about how those visitors behave on your website. You can also see which offsite blog posts drive the visitors who complete the most goal conversions.

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18. Google Webmaster Tools

Google Webmaster Tools allows you to see how well your website pages perform in search. In the Search Queries report, click on the Top Pages tab. This will show you your top pages in search with data on impressions, clicks, CTR, and average position in search results. Click on the arrow next to a blog post to see the keywords that drive traffic to that particular post.

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In Conclusion

As you can see, the right set of tools can help you up your blogging game considerably. Be sure to try these and similar tools to help your business blogging be more successful and simpler.